About Us

We are an independent business with two boutiques located on the South Coast. Both of our shops have truly amazing views, either the iconic West Pier of Brighton or the historic St Mary's Church in Shoreham-by-Sea. But our exciting news is we are now online, available 24/7! 



A little bit about our shops:

Coming in to either of our shops you will see that all of our rails are colour co-ordinated suggesting beautiful combinations. Displayed above and below each rail there are complimentary footwear and accessories, for those little finishing touches to your outfit. With only two of any one style on display, just ask if you don't see your size or if you fancy another colour. Many of the items are one sized reflecting our easy chic style. I take pride in handpicking our collections which are beautiful, different and affordable. We have exciting new stock arriving every week rolling through the seasons.

We are always ready with a warm welcome whether you want to just have a chat, browse or to try anything on. We are all very knowledgeable about our stock and can help you find that perfect outfit! If you have already been into one of our shops you will know we offer a memorable shopping experience. You are free to enjoy the relaxing ambience, friendly staff and amazing quality and value. When you find something you love your purchases are individually wrapped so when you get home it feels special, just for you! 

You may have met Elsie, pictured above, our CEO (Canine Executive Officer) formerly of the SAS (Sausage Appreciation Society). Whilst keeping me in line she is always happy to give an unbiased second opinion Paw Print Clip Art | Paw Print Pink clip art | Pink paw print, Pink panther  cartoon, Pink paws 

My girls are all team players, hand picked to give you a friendly, knowledgeable and unique shopping experience.


A little bit about Brighton

Our Brighton shop is easy to locate as you walk along the newly refurbished, shoreline, promenade towards our tall neighbour the i360, open all year you will find us amongst an exciting mix of individual little shops, cafes and restaurants. Close to the i360 where there is a lift down from street level and the under-pass from the Regency Square Car Park, Elsie and Betts is between the i360 and the Flower Pot Bakery on the beach.

From our carefully selected collections we can help you put together a new mix and match wardrobe, specially styled for you - to fit and flatter. But we also understand that the unpredictable Great British weather can catch you out, lets face it you can experience all four seasons in one day especially on the coast. You are sure to find that gap in your wardrobe, the sandals you didn't bring or the sunglasses you forgot or even that scarf and jacket you hoped you wouldn't need. At the very least you will leave with a little something to take home for you or someone else (but mostly you!).

Brighton is famous for its vibrant and quirky feel. It is the ultimate destination for a weekend staycation with overnight accommodation to suit every taste and budget. It has its own unique blend of bars and restaurants offering every imaginable cuisine. With a surprise around around every corner the North and South Laines display a rich tapestry of life, not seen anywhere else. Not forgetting the beach where you'll find the Palace Pier for your kiss me quick seaside entertainment. 



A little bit about Shoreham-by-Sea

Or you may choose to visit our Shoreham-by-Sea shop, we are easy to find opposite the biggest landmark in Shoreham the beautiful and historic St Mary's Church on East Street. Serving Shoreham residents and attracting shoppers from far and wide I have gained a reputation for offering a unique combination of different, beautiful and affordable clothing, footwear and accessories. Open since November 2016 we now enjoy a regular clientele who appreciate the ever changing stock, there are only ever a few of any one style and when its gone, its gone! But rest assured theres always something equally irresistible in the weekly deliveries to tempt you.

Shoreham-by-Sea which has now become at hot-spot for anyone seeking a wide variety of small independent shops, cafes and restaurants. Nestling between Brighton and Worthing it has its own unique and relaxed energy. This small fishing town offers a thriving farmers market and artisan market on the second and fourth Saturday of every month respectively.

If you are unable to visit the shops regularly, in person, we are now offering an online service where the aim is to continue that same friendly, relaxed feel. Our customer care is only a phone call away. This combined with an efficient ordering process will still reflect our personal touch and my small dedicated team. Shop all now!



Join us on Facebook and Instagram for pictures of our stock as well as styling advice. Take care, stay safe, and hope to see you soon.

Sian, Elsie and the girls x

Go to our Contact Us page for locations and contact details.